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Why Self-Promotion Feels Like Dental Surgery

February 3, 2014
| Articles

This might not be a connection that you’ve previously made, but for some individuals self-promotion just doesn’t come naturally and in many ways this could be similar to a visit to the dentist’s office.

Avoiding the Appointment

First of all, the biggest problem with going to the dentist is that most people don’t do it as often as they need to. Procrastination can also be the biggest dilemma when building your own brand. Even if you aren’t wired as being a sales or marketing individual, self-promotion is necessary for the growth of your product, service or brand.


Don’t avoid the fact that you have to actively plan a branding strategy to get your name out there. Force yourself into the habit of self-promotion by setting monthly goals and establishing online relationships with individuals within the same industry.


Fear of the Unknown

Unfortunately no one is ever excited to visit the dentist’s office, unless someone promised them a treat afterwards. The reason for this is mostly the fear of the unknown. Your teeth are trapped inside your mouth and unless you have all the tools and gadgets chances are you won’t really know what is going on inside.


The fear of the unknown is what limits us to reach our full potential. Cancel out these insecurities by connecting with peers within your industry. Just like your mother/father used to convince you that a visit to the dentist isn’t all bad; your peers will be able to give you a glimpse into your ‘unknown’ future of self-promotion.


Too Much Small Talk

Self-promotion and networking goes hand in hand with small talk. Just like your mindless chit chat with your dentist over trivial issues you will have to be open to a variety of conversations within self-promotion. The dentist uses this tactic to take your mind of the surgery at hand and you can use the same technique to distract a prospective client of the fact that you actually want to make a sale.
Take guidance from industry professionals and make use of their social skills in your own journey of self-promotion.

You Feel Too Exposed

When you are lying on that dentist’s chair with your mouth stretched open, you are obviously feeling exposed. Whether you are feeling guilty that you haven’t been looking after your teeth or you are self conscious about your smelly breath, the exposure is inevitable.
The same goes with self-promotion online and offline. If you are doing it right you will get the same feeling of being over-exposed. Don’t come across as being desperate by sharing your every thought and emotion, but share what is relevant to your following and prospective client base. It’s about putting yourself out there on the social media networks and your personal blog to give your audience a glimpse of your personal life and personality.
People are drawn to transparent individuals and this will lead to a relationship of trust between the client and customer.


The Memory of a Bad Experience

As a child you might have had a few bad experiences with a less than friendly dentist or you remember the pain of the injection like it was yesterday. With self-promotion you might have been hurt in the past through a failed business venture or client rejection.
Treat your current self-promotion strategy as a separate event, learn from your mistakes but don’t allow them to overshadow your future progress.


Not Trusting The Process

Let go of your need to be in control all the time. Just like you have to trust that the dentist knows what he is doing, you have to trust the process of self-promotion. Things aren’t going to change overnight and you will experience a few setbacks, even major ones that might have you reconsidering your branding in the first place.
Keep the bigger picture in mind and review your strategies and social media campaigns on a monthly basis. This will allow you to see a pattern and consider what is working and what not. This is all part of the process and you have to trust that you will be bearing the fruits of your hard work.
At the end of the day try not to over think every factor, practice what you’ve learned from yourself and others and take control of your self-promotion with confidence and determination.
Image Courtesy: Dillweed

By Anneke Steenkamp
Categories: Articles
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  1. Blog: Why Self-Promotion Feels Like Dental Surgery

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