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Why a Website’s Mobile Version is a Must Do for Success

February 24, 2014
| Articles

More and more consumers are using their mobile devices to search for all types of products and services. Do you know how many people access your website with their mobile device or tablet?


Is your company’s website mobile-friendly? Here’s why your website needs a mobile version to ensure it succeeds.


Reach More Users and Customers


According to Nielsen nearly half of the mobile users in the U.S. are accessing websites and social networks from their devices. So if your website isn’t mobile friendly, you’re missing out on a huge opportunity to reach more users and make a ton of potential sales.


The best way to determine how many of your customers use mobile devices is to use a tool like Google Analytics, because it shows exactly how many people visit your site from a mobile device, how much time they spend and which pages they visit. And since it’s a completely free tool, there’s no excuse not to do the research.


See Your Website Higher in Search Results


Search engines are constantly improving their algorithms in an effort to feature websites that offer the best resources, value and ease of use.


This of course, includes promoting sites that have mobile versions available for their readers. You’ll not only see an increase in traffic, which will result in increasing brand awareness, but since search engines are organically rewarding your site, your business can save money in advertising dollars.


Because of this you can focus more on making sure your customers are happy with your service or product and make more money.


Close More Sales and Increase Revenue


Convenience is a big factor in why mobile sales are skyrocketing for businesses. Within the last year, purchases made on mobile devices totaled $6.7 billion dollars, which comes to about 8% of all the online sales.


Essentially, shoppers are more likely to buy your products and services if your website is optimized. Likewise, they will go elsewhere and find another (better optimized) website if your site is lacking. This bad experience with your company’s site can hinder future revenue and damage your brand’s reputation.


If you want to close more sales and increase your bottom line, you need to make it easy for your audience to buy from you — no matter what device they’re using.


How to Improve Your Site’s Mobility Features


Now that we’ve shared the importance of having a website that’s mobile friendly, here are a few important steps you need to take.


Test your site. Aside from using Google Analytics to see how many users visit your site on their mobile devices, you can test how your site looks with Mobile Meter or other similar app. Such apps allow businesses to more accurately improve the mobility of their site, which then converts into happier customers and more sales.


Create a responsive web design. A major part of ensuring your site is mobile-friendly is to create a responsive web design. This will most likely involve hiring a web designer who’s skilled in this area, or the more budget-friendly option, installing an app that will essentially do the same thing.


By taking steps to measure your mobile traffic, and optimizing your website, you’ll be one step ahead of the competition and ensure your company is ready for the mobile age.
Image Courtesy: 123rf.com

By Carrie Smith
Categories: Articles
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