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What’s More Important To You? Website Traffic or Newsletter Subscribers?

January 28, 2014
| Articles

Image Courtesy: © Joan Campderrós-i-Canas


On the surface, it seems like such an obvious choice. Of course more website traffic is important!


The more people who visit your website, the more sales you’ll have. People will browse, search, comment, share and even subscribe to your email newsletter when they’ll visit your website.


What’s more, if there wasn’t any website traffic, there wouldn’t be any newsletter subscribers to begin with.


Yes, that’s all true. But it’s also true the money’s in the list.


Website traffic is good for first time visitors. They visit, look around, leave a comment, may be share a link, but they never come back.


The thing is, it’s hard to get visitors to return to your website without a hook. Luckily, emails newsletters provide just that.


When people subscribe to an email newsletter, they’re giving you their permission to email them regularly. They’re telling you they want to hear from you. And that’s just the tip of the iceberg.

Below are a few other benefits of having an email newsletter:


Compliments your website’s traffic


This is by far the biggest benefit of having a newsletter. You’re no longer in the rat race of constantly attracting visitors. Instead, you have a solid base of subscribers who are willing to visit your website whenever you ask them to.


Whether you’ve published a new blog post or released a new product, simply emailing your subscribers about it guarantees traffic.


Granted, not everyone will open your email or click through, but enough will. And betting on your newsletter is still a much smarter choice than hoping your social media promotion would get you the visitors you want.


Sends you targeted traffic


Every time you send an email with a link to your website, you’re sending targeted traffic to your site.


So if there’s a certain product you want to give more attention to, all you have to do is tell your subscribers about it. Make it interesting enough for them to want to click through.


Figuring out what your subscribers will find interesting is a lot easier than your thousands of online followers or traffic coming in through sponsored ads.


Allows you to sell to a list of warm prospects


Do you know what your newsletter subscribers are? They’re warm leads. They’re prospective customers and clients who’ve either already bought from you or have signaled their interest in doing so.


Because that’s what a newsletter is at the end of the day. It’s an indication of interest.


So the next time you have something to sell and you have newsletter subscribers to sell it to, you’re going to be one happy marketer. After all, warm prospects are hard to come by!


Let’s you interact with your readers and customers


Email newsletters aren’t just about promotions. They’re also about interaction. And what better way to interact and engage with someone than through email? It’s quick, it’s personal and it’s private.


Smart email marketers use their newsletter to send personal emails to their subscribers. It could be something as simple as asking for feedback or giving them a news update.


Email marketing allows you to interact with your subscribers at a personal level. You’ll never have that kind of intimacy with a plain old, simple, website visitor.


Tracks your subscribers’ actions


One of the best things with email marketing is the analytics that come with it.


You can find out who has opened your emails, how often and at what time. Not only that, you can also find out the open rate of your email list, which countries they’re from and even which links they clicked on in your email.


Depending on which newsletter service you use, there are a number of other things you can find out about your subscribers through their analytics.


Gives you access to people who want to be marketed to


When folks sign up for your email newsletter, they’re signaling their interest.


It really doesn’t get better than this. Not only are they open to receiving promotional emails from you but actually expect you to sell your product or service to them.


You’ll never find that kind of acceptance in your website’s visitors.


Website traffic vs. newsletter subscribers


The common perception is that you need massive amounts of traffic to attract newsletter subscribers. And while it’s true that for a newsletter to be successful, it needs subscribers, it’s also true that you don’t need large amounts of web traffic to grow your email list.


If you focus on getting quality subscribers, you don’t need big traffic. You only need highly targeted traffic.

So you could be averaging 500 unique visitors a day but if 150 of them are signing up for your newsletter, you’ve got yourself a very sweet deal.


Now the question is: Do you want highly targeted traffic that signs up for your newsletter or large amounts of untargeted traffic that leaves after a few seconds and doesn’t come back?


By Samar Owais
Categories: Articles
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