How to Launch Your First Profitable Information Product
A time will come for every blogger when they begin to ponder the possibility of launching an information product – an e-book, an online course, etc. I launched my first information product back in 2012, a guide called Successful Freelance Writing Online, and I recently repackaged that guide into a full-fledged website paidtoblog.co.
Along the way, I’ve learned that there are really three key things to keep in mind when launching an information product. In this post, I’ll tell you exactly what they are.
1. Have an Engaged Audience
Your information product will be a complete flop if you don’t have an audience – that’s common sense. If ten people read your blog, that’s just not going to cut it. You need a sizable number of visitors who regularly read your blog to have any hope of success.
But while the number of people you can promote the product to is key, numbers aren’t everything. You don’t just need an audience – you need an engaged audience. Readers that trust you and are sufficiently excited about your project can can mitigate the need for numbers.
When I launched Successful Freelance Writing Online, I didn’t have a massive pool of potential buyers. In fact, had a list of just 225 email subscribers for my pre-launch, yet I ended up netting a total of $1,835 in sales in just the first few days.
Do you have subscribers who are truly engaged with your site? Do those people consider you a true authority on your subject? If the answers are yes, you have a fighting chance.
2. Create Something Valuable
If you decide to craft an information product, you need to be in it to win it. Any sort of half-hearted effort will likely doom you to failure, so you need to devote considerable effort to creating the best product possible.
My reasoning here is simple: I wouldn’t want to buy any information product that was less than excellent. I think that’s true of most people.
When you’re trying to sell something like this, you’re asking people to part with their hard-earned money in order to get some information. That’s all fine and good, but you should remember the simple truth that the web is awash with loads of information – for free.
There are so many places that people can go to find the advice that they seek – Wikipedia, online forums, social media, a myriad of blogs. A quick Google search can turn up treasure troves of content.
To be fair, some of that content is subpar. But some of it is great. What this means for you is that to create a successful information product, you need to differentiate yourself. You need to go above and beyond to provide value.
There’s awful content, there’s decent advice, there’s great information – then there needs to be something else beyond that, something that you provide. Only then will you be able to convince people to exchange their money for your offering.
3. Make a Good Pitch
No matter how well you do in the other areas, you’ll still need to do that convincing. You need to have a fantastic sales page.
When I launched my first information product, I didn’t have a great sales page. I was gun-shy about making too hard of a sell – I wanted to stay genuine, and I loathed the thought of being too “salesy.” But that was a mistake.
My lackluster sales page likely cost me hundreds if not thousands of dollars in additional income, because while a simple pitch could convince my loyal and engaged audience to give my product a shot, it couldn’t do much in the way of securing purchases from people landing on the site for the first time. A loyal reader knows what you do and how well you do it, but someone landing on your sales page from Google has nothing to go on but a big question mark – and your sales copy.
You shouldn’t lie. You don’t need to exaggerate. But learn to take pride in your work and spend time on the sales page’s copy – your product deserves it.
With the right fundamentals, you could be in a good spot to create an information product. Combine that with a stellar product and superb sales copy, and you’ve got what it takes to succeed.
Have you tried launching your own information product? Are you considering it but still unsure of where to start? Let us know in the comments below!
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