7 Types of Blog Posts That Attract Customers and Clients
At first glance, blogging seems simple.
You write a post, publish it, promote it on social media channels, and then wait for the shares, comments, and sales to pour in.
Only it doesn’t happen that way.
The truth is, blogging is complicated.
Different types of blog posts attract different audiences, encourage different actions, and spark different reactions.
In a business blog, you need posts that do all three.
Interestingly, the success of a business blog isn’t in the number of comments – or even the traffic it generates.
Its success is in the customers it attracts, clients it signs on, and competitors it leaves in the dust.
So what are these types of blog posts that attract customers and clients?
1. Case Studies
Everyone loves a well-told success story – especially prospective clients and customers. They like knowing you’ve delivered on your promise to others before them. It gives them a concrete example to refer to when making the decision.
Does your business show clients how to do something? Or may be you have a product that makes the lives of your customers easier.
Whatever the case, publishing tutorials helps prospective clients and customers see how easy it is to use your product. It also gives them a step-by-step guide for when they do decide to go with you and are setting things up.
Part of the reason the Genesis Framework for WordPress has been so successful is because of the sheer volume of tutorials made by the folks who created the framework. If you have a WordPress theme built on the Genesis framework and you want to make changes to the code, all you have to do is run a Google search (or follow their StudioPress blog) and you’ll find step-by-step tutorials.
3. Customer Success Stories
Happy customers are the best source of referrals. But they don’t always generate the word-of-mouth marketing you hope for. More importantly, it isn’t in your control.
Publishing customer success stories is a great way of highlighting the success of your customers – and showcasing how good your service or product is.
It shows prospective customers and clients how well you take care of your flock and how invested you are in their success.
When highlighting a customer, you can interview them, record a short video, ask for a quote, or even ask them to write a review to publish as a guest post on your blog.
4. Data / Survey Findings
Any business worth its salt surveys its customers – even if it’s just to find out how satisfied they are with the service.
So if your business has been doing the smart thing and surveying its customers use the information received in them and publish the survey findings.
Talk about areas you realized you need to work on, highlight the best suggestions received in the survey, and even talk about the areas your customers said you needed to improve on.
You can also present your survey findings as data.
5. Answer FAQ’s.
Every business finds itself answering some questions again and again. Whether it’s about pricing, your product, or how you deal with customers – find the questions you’re asked again and again and answer them on your blog.
Not only will you be answering the question almost every prospective customer asks you – you’ll be providing the information to those who don’t take the time to ask and just move on.
It’ll also give you a place to refer to when you’re asked those questions again. Instead of spending time answering the same questions again and again, you can just send them over to the published posts that provide the answer to their topics.
Just don’t forget to humanize the interaction by inviting them to ask you any questions they may have after reading the post!
6. Company Updates & Happenings
Nothing humanizes a company more than knowing who’s working there, and how the people who work there get along.
It gives people a glimpse into your day-to-day work lives. It’s something existing and prospective customers both like.
So every now and then blog about what’s happening or changing in your business. Highlight the employees that do good work, have joined the company, or even leave the company. If your company has an event, talk about it. May be even publish pictures.
Make it fun, personable, and most importantly – human.
7. Free Reports
People love content that helps them. But you know what they love more? Content they can download.
It’s a good way to turn prospective customers and clients into warm leads. Just offer the free download to newsletter subscribers and invite them to sign up to get the report. You can also sweeten the deal by offering them a subscriber only discount and other benefits.
Make sure the content is helpful, actionable, and solves a specific problem for your target audience.
If you don’t have the resources to create a fresh report from scratch, go through your archive of published blog posts and find a theme. Bunch those posts together, update the information if needed, arrange them in a sequence and publish them as an ebook or report.
Does your business blog use any of the different types of blog posts listed above? How did your audience respond? Share your experience with us in the comments.