We use cookies to improve our services and provide a better experience. By continuing to use this site, you agree with our Cookies Policy.

6 Tools to Manage Your Blog’s Content Calendar

May 29, 2014
| Articles

As an editor or blog manager, you are most likely aware of the challenges faced in compiling, managing and distributing your content online as well as offline.

What is Content Planning?

Content planning relates to the entire process of obtain, creating, editing and sharing content relevant to your business and brand. The Content Marketing Institute describes it in saying:

Content strategy is not a single solution or deliverable. It’s a process and a mindset. If you approach your content marketing initiative knowing that it will constantly evolve, and that you’re guiding its evolution, then you’re practicing content strategy.

Starting out your freelance career would either require of you to outsource the editorial responsibilities or manage it yourself. This article will take a look at some of the essential tools when planning your blog or website’s content calendar.

Creating a Content Strategy?

“Content must be considered a strategic imperative for your brand. You must become a content organization if you want to take your business to the next level”. – Social Media Today
When you are planning this strategy there are certain things you have to keep in mind:

  •  What is the message your brand is trying to communicate?
  •  Who is your audience? Single out about typical clients or customers and create personas
  •  Decide on the content type you will be distributing. Will this be press releases, blog posts, etc?
  •  Choose certain keywords that reflect your business or service
  •  Brainstorm ‘working titles’ and blog ideas to keep things fresh and innovative
  •  Determine the sub-categories of the content within your bigger ‘theme’
  •  Establish Content Priority
  •  Decide on a Deadline for Publishing

If the process still sounds a bit daunting and you’re not sure how to implement the content management system while editing and outsourcing the content to a team of writers and developer, you will benefit greatly from these content calendar tools:


Producteev is a free social management tool aimed at helping teams create, edit and manage their tasks and projects. By using this tool you will be able to coordinate tasks and assign these projects to teammates, add labels and notes as well as due date. Keep track of the progress by following the tasks and measuring the results.


Trello is a create tool for managing your team of writers. Its dashboard type layout allows you to view the tasks in progress, as well as move them to the applicable sections when they are completed.
Trello also alerts you when changes, that you should take note of, are being made. This is a ideal content calendar workflow tool that allows you to be involved in the process without coming across as a micro-manager.


BlogDesk is ideal for those editors running numerous blogs and editorial calendars at once. This tool allows you to run multiple content calendars without them interfering with each other.
BlogDesk is also an ample content management system and can be used to create, edit, upload and publish your blog entries.

Google Calendar

If you are already making use of Google Calendar, then it is said to be one of the easiest way to manage your calendar. This is because you can create a shared calendar with your team, this is ideal for a smaller team where you can manually enter ideas, descriptions and due dates and share it with those involved.

Edit Flow

This tool is what allows you to have your finger on the pulse of the content creation process. The calendar enables you to plan when and where the content will be published, as well as who is responsible for the creation. With regard to the content calendar you can choose who has access and input on this section.


Last but not least, one of the most popular editorial calendar tools is Kapost. Companies such as Content Marketing Institute and Cisco are known to make use of this software to plan their content strategy.
Kapost is ideal for brands that need to manage large amounts of content in accordance with a big team of content developers. Apart from the content calendar, this tool also offers social publishing and analytic features.
Image Source: Growing Leaders

By Anneke Steenkamp
Categories: Articles
One Comment Leave a Comment
  1. Lilly B

    Great work Annekke. Another tool with visual content calendar is Proofhub(http://www.proofhub.com). It has an intuitive calendar app.

Leave a Comment