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10 Key Aspects to Consider While Building Your Website

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May 19, 2016
| Articles

Before planning to develop a successful, user-friendly, and profitable website, you must read these keys factors on building a unique site. The following strategy on creating an eye-catchy, functional website will help you attract more viewers, who become loyal brand advocates in no time.

So, let us bring it on and reveal the secrets of website’s aspects such as coding, design, content, and functionality.


1. Choosing the domain name

Think about a domain name which would reveal your business activity as precise as it can but with fewer words as possible. Moreover, it has to be memorable and easy spelling. All these factors incorporate a combination of SEO and enlarge the possibility to be located on the first search engine pages.


2. Find the best hosting service provider

When you found the best domain name for your brand, you should consider about website hosting services. Why does it matter? Well, it has to be placed somewhere and not only in your region or country, but you do want your brand to become global, do not you? By choosing the best web hosting company for your website, think about the following aspects: will you need reliable and responsive technical support; how big the amount of traffic will come to your site; how media-rich your site will be; does the hosting company offer backups, scalable solutions, security, and additional features.


3. Picking the platform for your website

Nowadays you will not handle your website without backend services. It is the place where all the magic happens. You will not be able to create a user experience environment without the suitable software for your website. Moreover, depending on which Content Management System (CMS) you will choose, it will impact the hosting provider and server environment. For example, a content management or e-commerce platform, like Drupal and Magento, is PHP-based and database driven.  If you create a site for shopping with thousands of products and account holders or a site which require constant updates with fresh content, you will have to think about a more robust hosting environment. Don’t forget that using HTML5 or JavaScript tools increases the need for a reliable host too.


4. Creating clean design

Before coding the website, you have to take several decisions on the perfect design. What does it mean clean design? Is it washed with the soap? No, it is just not overloaded with distracting graphics and large amounts of text. The focus of your potential clients should be stressed on the value of your brand and content.


5. Putting clear layout

Clear layout means how easy the visitors of your website can navigate through your masterpiece. The basics about layout, which you should keep in mind, are:

  • Going up and down through the section levels;
  • Accessing the related pages within the same section;
  • Returning to the home page;

Do not forget about other additional aspects of design and layout, such as logo, slogan, top bar navigation menu, a news box, footer with all relevant content like “contact us”, “site map”, etc. All in all, even if it is said that your website design has to be unique and creative, it also has to be consistent and predictable.

Below, we present you general web and user experience design statistics to confirm our thoughts:

39% of website viewers will leave a website if images don’t load or take too long to load. (Source: Adobe)
51% of people highlighted the absence of “thorough contact information” on many company websites. (Source: KoMarketing)
38% of website visitors will stop exploring a website if the content/layout is unattractive. (Source: Adobe)
44% of people will stop engaging with a company’s website if there’s no contact information or phone number. (Source: KoMarketing)
47% of website viewers search for a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
86% of visitors wish to see information about that company’s products/services on a company’s homepage. (Source: KoMarketing)
64% of people prefer to see the company’s contact information right on a homepage. (Source: KoMarketing)
52% of website visitors expect to see “about us” information on a homepage. (Source: KoMarketing)
When a company’s website was reached via a referral site, 50% of people prefer using the navigation menu to orient themselves. (Source: KoMarketing)
When a company’s website was reached via a referral site, 36% of visitors will click on the company’s logo to enter the homepage. (Source: KoMarketing)


6. Adding variation for screen resolution

Let us remember the first mobile phones and computers with boxy monitors at home. Now it has become a history and with growing demand for smartphones, tablets or laptops, your website has to be responsive. Therefore, during the design process, do not forget to adapt to different screen resolutions. You may choose a responsive design or create a separate theme for smaller screens.


7. Adopting for multi-browsers

You know that there is more than one browser, do not you? From Internet Explorer and Chrome to Firefox and Safari (do not forget that there are older versions of those), people open Internet pages on various browsers. If you want to reach as many potential clients as possible, it’s vital to ensure that your website is reachable from multiple browsers. For this purpose, use quality assurance testing.

We give you more statistics on website optimization to inspire you create a responsive design:

In the period December 2013 – December 2015, tablet internet consumption grew by 30%. (Source: comScore)
In the period December 2013 – December 2015, smartphone internet consumption grew by 78%. (Source: comScore)
In the period December 2013 – December 2015, desktop internet consumption dropped by 1%. (Source: comScore)
Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)
13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)
40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)


8. Optimizing the code

Prepare your website for future versions of all web browsers by optimizing the code. In layman’s language, this means you have to do the revision of the underlying code of your web page (called HTML and CSS) for syntax errors. You do not have to be good at HTML and CSS coding to validate the page. Assign all the hard work to one of many free web page validators.

However, some of the validators will state the fact that your page has errors but will not give any suggestions on how to fix those, so here the technical knowledge would help. Do not worry. You do not have to sign to HTML and CSS courses right away. There are validators like “HTML Tidy” which give you concrete suggestions on how to fix the code and even fix some errors for you.


9. Be secured!

It would be a pity if after putting so much work into creating a website and finally launching it, someone would break in and take all valuable information. “What relevant information there could be?” popped into your head. Well, if your website’s functionality is e-commerce and users have their accounts on it or make purchases, all their personal info should be top secured. Otherwise, you will lose their trust and users themselves.

If you want to have a reliable website, then an SSL certificate and a creditable payment processor are just what you need. They assure a customer that all data and transactions are safe and secure. So, do not forget to add security issue in your website planning and budget.


10. Testing! Testing! One, Two, Three

Congratulations! You have created and launched your company’s website, but that is not it. Make sure it works immaculately.

First of all, its loading time should be short – after 3 seconds users are becoming impatient and might switch to competitor’s site. Check all links on your website.

Look from the user’s perspective – contact forms, surveys, and customer feedback sections should be working properly. The image of your website consist of all these small and from the first sight insignificant aspects but if at least one of them is broken – you can say “bye” to your potential client.

So, we have discussed the key factors for your website development. Now go and make us proud of you! Do not forget to check out our engaging web hosting plans for your creation.

By Marina Džervienė
Categories: Articles
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