SEO and Factors

You might be an advertising company or a website owner; you must be looking to get best online presence over the Internet if you wish to do business over Internet. And If you have good online presence over the Internet then there are huge chances to get a successful online business because majority of customers and even you and me login to Internet to perform a sell or a purchase.

And when it comes to online presence then there are thousand of methods to make your presence over the Internet. Some of these are SEO, Pay Per Click, Social Media Optimization, Text Advertising, Banner Advertising, Affiliates etc.

One of the best, trustworthy and permanent method is SEO. SEO (Search Engine Optimization) is a process of structuring a website so that that could be found and read by most Search Engines in very effective way. To make website found easily in Search Engines, you need to bring the website top in SERPs (Search Engine Result Pages) with some targeted business keywords which are used by customers to find that particular website.

Factors which affect SEO

There are many factors which affect any SEO process. Some of these are very essential and one needs to analyze them to secure a SEO plan. I will discuss about them to make you aware.

• Domain Name and URLs- Suppose if you have a website which offers travel guide in UK then it’s always better to have a domain like www.travelguide.co.uk , www.uktravelguide.com etc. Your domain name should say about you business and product. It is user friendly and Search Engines friendly too. When it comes to write the inner pages URL then use the same techniques such as www.travelguide.co.uk/london.htm etc. If you wish to have long term business and want to make it a brand then chose a short and catchy name like yahoo, google, genpact etc. That would be easy for people to remember and when they will login they don’t need to find your website address.

• Website Design- Design of website does matter. Clean and catchy looks give visitors a reason to stay on your website. Right placement of content, headers, Images etc give a neat look to a web page. Things like Flash and cool Images attain better attention of visitors. Color matching is one of the most important factors. If website is about Green or Environment then maintain green and natural colors.

• Website Coding and Weight- Websites which are heavy and having more pages are usually slow and it effects the performance of a website and result is lose of visitors and so business.  To make a website light weight and easy for search engines we use things like Java Scripts and CSS.

• Content- Content is one of the most powerful thing when it comes to SEO. It is the important part for Visitors and Search Engines. Relevant and unique contents are most likely by Search Engines and Visitors love to read and result is high sales percentage. Quality of content reveals that how superior a website is.

• Keywords and Meta Tags- Only good analyzer of the market can do it better. Keywords mean search terms which an interesting customer can use to find a site. Suppose if you wish to visit India then you might search with “India Travel, Tour Operators in India, Cheap Tour Packages in/for India” etc. Good Research of keywords determines the success of an online business. And one who analyzes better can do it better. With those researched keywords Title is made for each page. Title must express the main service or product of that page.

There are many more factors like Domain Edge, ALT and Header Tags, Incoming Links, Social Bookmarking, Directory Submission, Article and Press Release Submission etc which help while doing SEO. We will discuss more about these in next post.