In the previous post we have discussed about factors like choosing a domain, content or content optimization and choices of the tags which are essential in making a website search engine friendly. In this post we will go a step further by having a look on the pre-requisites responsible to create not only a site for search engines but a site for

• Domain age – Age of the domain plays a very significant role in uplifting the rank of a site. As various companies and firms are keep on looking for highly experienced professionals in their field. Similarly, search engines love the domains which have been there in the search engine arena for a long time. Suppose a domain exists for more than 10 years, google would like to consider it as a reputed and trustworthy site because it confirms stability. Also it assures that the site is genuine and not designed for spamming practices.

• Alt image tags – There is simply no point of having images according to search engine perspective, if you are not optimizing them. “Alt image tags” increase your chances to show up the images of your domain, to be appeared in the image search, with your targeted key phrases. Hence, it plays an important part in the process or search engine optimization.

• Heading tags – Heading tags gives an idea to the search engine spiders,  what the page is all about. It is no doubt that the most important tag is the title tag in the heading section, still the role of headings tags are inevitable and can’t be overlooked.

• Incoming links – Incoming links also popularly known as back links, are one of the factors in SEO which takes a lot of time and efforts by the web masters and link builders in achieving their SEO goals, weather it is page rank or traffic.  Search engines, like google loves relevant incoming links from the relevant pages, according to the theme or your site.  Suppose, you have an education site and manage to add your link on an .edu site, so it would be more beneficial than putting your link in the site related to web designing.  When it comes to Google and page rank, good incomings links are your way towards success.

• Social bookmarking – While surfing internet via. Browser we store our favorite web pages as bookmark in it. In the similar manner, social bookmarking allows us to bookmark our favorite url’s, websites and blogs online. Social bookmarking sites are easily indexed by the search engines; hence, any link present as a bookmark on that particular site will get indexed faster by the search engines. Frequent and regular indexing leads to better results.
• Directory submission – Submitting to your site in the directories is one of the most popular and effective methods to generate quality one way links and traffic to your website. As in terms of cost, directory submission is quite affordable. Even you can hire a professional directory submitter, at a very affordable price. Moreover links in the directory once submitted stays longer, usually than any other link building technique.
• Article Submission – By submitting keyword rich articles with the relevant content, about your targeted market, you can showcase your expertise in a particular field. These articles should be informative and provide useful content to the masses; in addition, your targeted keywords can be added in the percentage of 6-8% of keyword density.  Most of the article sites allow adding links in your articles. As a result, you can get quality one way back links right from your article as well.
• Press release submission – Press release is a newbie and pretty much similar to the article submission. It is now used as a latest technique in generating quality one way links, some experts in the SEO says that it is the secret to the top rankings. A properly optimized press release with a new launch of any of your products or services, having keyword rich content and links which you want to promote could do miracles in your web promotion campaign. As press release sites generally indexed by the search engines with a rapid pace it is pretty much sure that pr submission is going to get a share of this profit, no doubt.

SEO is an all round practice for the web promotion and  I’ve cover all the tools and practices which are meant to create a highly search engine optimized sites, because today websites are made to speak for the business of a particular niche and effective SEO implementations are going to take you to the top.